Effem Foods lands on Mars
One of the bigger packaged goods, snackfoods and pet care advertisers, important to magazines and the women's service category particularly, is changing its brand. Effem Inc. is now being rechristened Mars Canada Inc. It is, of course, named after its highest profile product, the candy bar Mars and after its American parent, Mars, Incorporated (one of the world's largest, privately held companies). It markets some of the best-known brands in North America (MARS®, M&M'S®, SNICKERS®, SKITTLES ®, UNCLE BEN'S® Rice, PEDIGREE®, CESAR® and WHISKAS®. Mars Canada Inc. is headquartered in Bolton and employs 700.
Labels: advertisers
posted by D. B. Scott at
1:01 pm
2 Comments:
I always wondered about that name...I guess EFFEM sounded better than SCREW 'EM...but that's all a mute point since they changed to MARS
Wondered about the name? That's why they invented Google!
"It all started with Frank Mars back in 1911 when he and his wife Ethel started making and selling a variety of butter-cream candies from the spotless kitchen of their home in Tacoma Washington."
EFFEM = initials for Frank Mars.
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