Apple polishing
Knowing what Apple polishers many of you are (are you listening, art departments?) I thought you might enjoy a link to a piece by Jack Shafer in Slate that points out the credulous way the media (and that includes magazines) sucks up to Steve Jobs and anything he talks about.
Apple's latest PR triumph is the rollout of the iPhone, a product that Jobs announced back in January and which reaches stores next week. "iPhone mania nears fever pitch: Anticipation grows for June 29 debut," slobbers today's (June 20) USA Today. The device moved the Chicago Tribune to run a June 16 editorial titled "iLust for iPhone." The June 7 Business Week asks, "How Big Will the iPhone Be?" Answer: It may be a $10 billion business. So calculated is Apple's launch that it got news bumps early this week with the announcement that the iPhone will last three hours longer than originally promised and that it will play YouTube clips. No drop of milk oozes from the Apple teat without a crowd of journalists gathering to swallowing it up.
posted by D. B. Scott at
11:20 am
1 Comments:
You got to admit though, Apple does sell a lot of product and is a major driving force in the future of media as we know it.
I know they might seem like the "god-company" sometimes, but it's the people buying their products that are worshipping them, and journalists naturally cover what people want to see and read.
No getting all sour apples about it.
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