Bell TV becomes Show come September as Spafax takes over

Toronto-based custom publisher Spafax -- perhaps best known as the publishers of enRoute magazine for Air Canada -- are rebranding Bell TV Magazine to be Show Magazine in September. This according to a story in Media in Canada. The controlled listings guide is delivered to 800,000 Bell ExpressVu satellite dish customers (there will also be a French language version called Extra.)

Spafax is a division of the international ad and communications conglomerate WPP.