TVA Publications acquires pets magazine

A Quebec company that publishes French language pet magazine Animal and Animal Coast to Coast has been acquired by TVA Publications. The company, Animal Hebdo Inc.,was created by Johanne Rivetand France Philippon in 1998 and also publishes the website magazineanimal.com. Animal states that it has 72,000 readers and has a circulation of about 20,000, of which approximately 5,000 are paid subscribers, 3,000 circulated to the pet industry and the remainder distributed through controlled circulation.

TVA Publications (a subsidiary of TVA Group Inc.) is the leading publisher of Quebec magazines,with 74% of newsstand sales and 63% of Quebec's total monthly readership. TVA Publishing publishes 43 titles, including 10 weeklies and 25 annual titles.