Quote, unquote: Playboy editorial director on why it doesn't suck

Today, magazines exist in a universe of expanded entertainment choices for men. Even in the magazine universe alone, the competition is intense — there are a lot of magazines out there! And now we’re competing with free and pirated material online. It’s a transitional period, and we’re certainly one company with the resources and product to ride it out.

In response to a long list of questions from readers of the Freakonomics blog on the New York Times, Chris Napolitano, the editorial director of Playboy, waded right in with long responses to every question about the threats and the opportunities that this venerable and still very successful men's magazine is facing.