Canadian Living beefs up its website

Transcontinental Media has this week beefed up its CanadianLiving.com and has positioned it as a "relaunch", though the site has been pretty robust and present for some time. One of the criticisms had been that the old CL site was slow to be updated and was light on reader interraction.

Now, it has a couple of new blogs (Canadian Living's Online Food Editor, Christine Picheca does a blog called Food Editor's Pantry and there is an anonymous "Mom blog" by someone called Jacquelyne).

There's also been added a social networking platform called MyCL - which gives registrants access to expanded features, allowing them to submit and share content and build their own personal recipe boxes, including reader and advertiser recipes, and to subscribe to four specialty e-letters.

The goal, of course, is to drive more traffic to the site, which comScore Media Metrix says gets an average of 621,000 visitors a month.