Transcon launches ad network for blogs in Québec

Transcontinental Media, the newspaper, magazine and new media arm of Transcontinental Inc., is launching a local ad network in Québec that will allow advertising on 20 of what are said to be the most influential Québec-based blogs, according to an item on Montreal Tech Watch. The network will launch on Friday.

The idea grew out of Yulbiz, a local event started by Michel Leblanc and Phillipe Martin, a meeting and networking opportunity about web projects and business issues.