Retro whiskey ads to run in Canada, too

Those "Damn Right" ads for Canadian Club whiskey we wrote about recently are to run in Toronto Life, NOW and Eye Weekly as well as Canadian copies of Maxim, with placement in other key publications throughout 2008. It's part of a campaign headed"Damn Right Your Dad Drank It," featuring retro imagery from the 1960s and 70s, with provocative taglines that remind consumers that their dads were once the epitome of cool, style and unabashed masculinity - and that they chose to represent these traits through their drink of choice: whisky cocktails made with Canadian Club.