Whole Foods Market, now more than expensive vegetables; also a magazine

Whole Foods Market, the high end organic grocery store, is planning, in partnership with Active Interest Media, to launch Whole Foods Market Magazine next year in the U.S. and Canada. Starting in January, the bimonthly custom magazine will be available in more than 60 stores, starting with the midwest and then the Rocky Mountain region. First printing will be 200,000 copies. It's expected to be a year before all 260 stores in the U.S., Canada and Great Britain see it. Whole Foods has several Canadian locations, in the Bloor-Yorkville area of Toronto, in Oakville and in four locations in Vancouver and West Vancouver.

Designed specifically for Whole Foods Market shoppers, Whole Foods Market Magazine will feature the latest in health and wellness news, food and environmental issues and trends, a wine column, the latest in beauty and self- care products, and more. The magazine will also feature the best natural, organic and gourmet foods as well as healthy and delicious recipes.

"Whole Foods Market Magazine will make the experience of shopping at Whole Foods Market come alive in print," says David Rosenberg, regional marketing director for Whole Foods Market. "Our customers care about their health and the health of the planet, and our new magazine will directly respond to their interests and needs."

Whole Foods Market Magazine is the latest publication from AIM, based in El Segundo, California. Others include Yoga Journal, Vegetarian Times, Backpacker, Better Nutrition and Optimum Wellness, Wild Oats, Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.