The Beaver publishes in both official languages for Quebec's 400th anniversary

The Beaver magazine, which a few scant years ago counted itself lucky to sell a few hundred newsstand copies, has gone from strength to strength in single copy sales, with the help of circulation specialist Scott Bullock.

This is certainly true of the forthcoming issue in which, for the first time, the magazine is being published in both French and English editions to celebrate the 400th anniversary of the founding of Quebec. (French cover shown; same image as in English.)

The magazine, published by Canada's National History Society, is going to be

• 100 pages
• perfect bound (normally saddle-stitched)
  
• premium-priced ($9.95 rather than usual $6.95)
• a free copy to every school in Canada
  
• special sponsor distribution
• with the biggest newsstand draw ever: more than 11,000 in English and 10,000 in French
• aggressively promoted with end-cap displays at Chapters/Indigo, feature pockets at Benjamin News, a full flat program at HDS and in pockets at Presse Commerce and Zellers
• plus delivery to the regular 50,000 subscribers