Worldwide magazine adspend projected to be $60 billion in 2009
Zenith Optimedia has released its projections for future advertising share worldwide and magazines are expected to increase modestly to about $61 billion in 2009, although this represents a marginal decline in the share of total advertising spending in all media.
Adspend (%) for various media in 2009 is expected to be Newspapers 26.2,Magazines 12.1, Television 38.1, Radio 7.8, Cinema 0.5, Outoor 5.9 and Internet 9.5.
Adspend (%) for various media in 2009 is expected to be Newspapers 26.2,Magazines 12.1, Television 38.1, Radio 7.8, Cinema 0.5, Outoor 5.9 and Internet 9.5.
Labels: research
posted by D. B. Scott at
11:56 am
2 Comments:
I think you mean $60 billion, not million. Unless things are much worse than we thought...
Of course I do. Blush. Thanks for the catch.
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