Adweek shakes itself up

Neilsen Business Media has announced a top-to-bottom redesign of Adweek with a re-launch scheduled for Feb. 4, according to a story in MediaDaily News. Adweek -- which publishes 36 issues a year and 10 special editions -- is one of the U.S. counterparts to Rogers's Marketing magazine and Brunico's Strategy in Canada (Marketing recently went through a remake of its own.) The Adweek makeover will include the magazine, the website and industry events. Adweek was launched in 1978 as a competitor to the established book Advertising Age.

Alison Fahey, editor of Adweek, explained: "We will move from a vertical "agency" book to a broader perspective, with more in-depth analysis and a focus on innovation and marketing strategies."