Indy mags and indy website team up on sweet subscription deal

A snug and appropriate bit of cross-marketing is taking place between rabble.ca and a number of leftish Canadian and U.S. magazines. The pitch is simple: subscribe to rabble.ca for $60 a year ($5 a month) and get a sub to one of a dozen fine magazines, including Briarpatch, Herizons, Geez, Broken Pencil and This Magazine. (see full list here.)

That most of the titles have politics congruentwith rabble.ca isn't a surprise; what's curious is that someone hasn't thought of this before and why this kind of an arrangement isn't working the opposite direction, with, say, a 3-month rabble sub as a premium for a sub in one of these titles.