Microsoft offer for Yahoo; what impact on the Rogers alliance?
Interesting post by Jeff Jarvis in the Guardian's Comment is Free blog about the announced takeover offer from Microsoft for Yahoo. Jarvis's take? That this is one dinosaur taking over another.
I am posting this because it must be remembered that Yahoo and Rogers (one of Canada's largest magazine publishers) are in a strategic alliance that includes a Rogers Yahoo! customized portal and browser and content sharing. Rogers also sells Yahoo! mobile products to its wireless customers across Canada. So there may be unforseen outcomes from Microsoft's offer.
I am posting this because it must be remembered that Yahoo and Rogers (one of Canada's largest magazine publishers) are in a strategic alliance that includes a Rogers Yahoo! customized portal and browser and content sharing. Rogers also sells Yahoo! mobile products to its wireless customers across Canada. So there may be unforseen outcomes from Microsoft's offer.
posted by D. B. Scott at
1:03 pm
1 Comments:
It's interesting to note that the Rogers-Yahoo! deal replaced a Rogers-Microsoft (MSN) alliance, a lucrative arrangement by which Rogers-branded and supplied newsletters were offered and delivered to Hotmail subscribers. Unfortunately, some ham-fisted Rogers execs inadvertently scuttled the alliance when it came up for renewal. A rumour has long circulated around the halls of One Mount Pleasant that Ted actually called Bill to ask why Microsoft was not extending the partnership, and Bill answered that Microsoft tried but was screwed around by Ted's boys. This forced Rogers to settle for a deal with Yahoo! — which, granted, is better for Rogers than the counterproductive partnership it has with Canoe.
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