Thursday, March 20, 2008

Magazines ad share in the U.S.
grew by 1% in 2007

Unlike other non-internet media, magazines' ad share in the U.S. continued to grow during 2007, according to information released by the Magazine Publishers of America (MPA). It grew by one point to nearly 18.5%.
The only other medium to match magazines in media share growth is U.S. Internet online display advertising (which does not include Search), with share growth of one point, from 6.4% share in 2006 to 7.4% in 2007. All other non-digital media except for Outdoor showed declines in share.
The information is based on the latest advertising revenue data from TNS Media Intelligence.Overall advertising expenditures for 2007 was almost flat, rising only 0.3% versus 2006.

It should be remembered that such data is based on rate card pricing and doesn't necessarily reflect discounting or off-rate-card sales.

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