Videos from magblast educate advertising community about magazines

It's an interesting approach that Magazines Canada is taking to promoting magazines as an advertising medium. There has always been a lot of printed and online information provided, augmented by occasional seminars, but now they have launched magblast, a series of short video podcasts about particular aspects of magazines as part of the advertising and marketing mix. The first of these features Michele Beaulieu, Senior Vice-President and Group Media Director of Starcom Worldwide,talking about reader engagement and permission marketing.

The podcasts complement the regular advertising e-letter Page that Magazines Canada has published for several years.