Formula Media Group launches Suburban Life magazine

Formula Media Group (a division of Metroland Media Group/Torstar Corp.) has launched a new magazine called Suburban Life. The polybagged outsert will be distributed six times per year to sine 210,000 households in the Golden Horseshoe ranging from Niagara to Uxbridge and Thornhill to Barrie, according to a story in Media in Canada.

"We are confident that advertisers will want to reach these homeowners with their advertising messages," says publisher Brad Rome. "We have cherry-picked households with an average income of about $118,000. These are people who like to be busy and have money to spend on their home, vehicles, leisure and entertainment."

Editor Diane Tierney adds that the magazine targets active, energetic readers ages 35- 55 with children. "Our editorial topics include home and garden ideas, entertaining tips with recipes, local travel and entertainment, fashion, finance, fitness and more. These suburban readers will also appreciate that all our ideas are practical, achievable and affordable."

Its first issue contains interviews with HGTV host Mike Holmes of Halton Hills, Global TV news anchor Anne-Marie Mediwake of Oakville and Toronto Argonaut Tony Miles of Burlington. References to the magazine's web edition (www.suburbanlife.ca) will be routinely scattered throughout its print pages.