Magazines donate ad page space to literacy

A group of Canadian magazines, newspapers and outdoor media companies have donated ad space worth about $800,000 to the cause of literacy. This is the 8th year for the Gutenberg Media Grab. Donated ad space is sold at 65% off rate card value and all proceeds go to ABC CANADA Literacy Foundation.

The money goes to support initiatives that raise public awareness of the issue of low literacy among Canadian adults, direct individuals to literacy organizations in their community, and provide resources that support and encourage the development of workplace literacy and essential skills training across Canada.

"We are most grateful for the generosity of this country's major newspaper and magazine publishers, and major outdoor media," says Margaret Eaton, President, ABC CANADA. "Offering people the chance to buy major media at a fraction of its usual price is a great win for media buyers and for ABC CANADA."

Anyone interested in ad space need only register for the sale by going to abcmediagrab.ca. The registration deadline is Friday, April 18, and the first-come, first-served sale starts promptly at 9:00 a.m. on Monday, April 21. All purchases must be new business and cannot be counted against existing or future space commitments. Ads must be placed by December 31.

Among the magazines participating: Canadian Business, Canadian Gardening, Canadian Living Magazine, Chatelaine, Cottage Life, ELLE Canada, Explore, Glow, Harrowsmith Country Life, Homemakers, Maclean's, MoneySense, PROFIT, Report on Business Magazine, Style at Home, Tidings - Canada's Food & Wine Magazine, TIME, Today's Parent, Vancouver Magazine, Western Living and Zoomer Magazine.