Elite U.S. executives still rely heavily on traditional media, study says

Elite level U.S. business executives still rely heavily on traditional media, according to a study done by Ipsos MediaCT, as reported by the Center for Media Research.

According to the Business Elite Study by Ipsos MediaCt, and the Executive Summary drafted recently for the AAAA, almost half of C-suite executives say "the Internet has made little difference in their reading of business publications," while at the same time, using a publication's website is part of the daily routine for about two out of five (38%).

The total of executives studied turn to the Internet first for "helping me in business," but C-level executives and CEOs give their highest ranking to business magazines.

Turn to First For Helping Me in Business
	Total	C Level	CEOs
Internet	40.2%	37.0%	30.2%
National Newspapers	11.8	14.3	17.9
Cable TV	2.9	3.6	4.1
Business Magazines	35.4	37.7	38.3
Network TV	1.4	1.6	1.8
Local Newspapers	6.2	6.2	6.8
Radio	1.1	1.1	1.2
Lifestyle Magazines	.1	.1	.2
Source: IPSOS BE:USA, May 2008