Tuesday, May 27, 2008

Elite U.S. executives still rely heavily on traditional media, study says

Elite level U.S. business executives still rely heavily on traditional media, according to a study done by Ipsos MediaCT, as reported by the Center for Media Research.
According to the Business Elite Study by Ipsos MediaCt, and the Executive Summary drafted recently for the AAAA, almost half of C-suite executives say "the Internet has made little difference in their reading of business publications," while at the same time, using a publication's website is part of the daily routine for about two out of five (38%).
The total of executives studied turn to the Internet first for "helping me in business," but C-level executives and CEOs give their highest ranking to business magazines.

Turn to First For Helping Me in Business


Total

C Level

CEOs

Internet

40.2%

37.0%

30.2%

National Newspapers

11.8

14.3

17.9

Cable TV

2.9

3.6

4.1

Business Magazines

35.4

37.7

38.3

Network TV

1.4

1.6

1.8

Local Newspapers

6.2

6.2

6.8

Radio

1.1

1.1

1.2

Lifestyle Magazines

.1

.1

.2

Source: IPSOS BE:USA, May 2008

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home