
Sometimes a graphic cuts through the crap with such clarity that it's a work of art. Gawker, the Manhattan gossip site and celebrity-thrasher,
has published a simple chart illustrating the freefall of the newspaper industry in the U.S. -- using industry supplied figures. The table shows the ebb and flow of advertising sales since 2000; but the second, darker, bars show the results adjusted to show constant 2000 dollars. It demonstrates that ad sales are down an astounding, terrifying almost 40% from where they were 8 years ago.
Also interesting was
some analysis published by
AdAge magazine and reproduced by the blog
TechCrunch: it shows that the top 100 advertisers in the United States shifted about $1 billion in advertising from TV and newspapers to the web. Interestingly, consumer magazines seem to be doing better than holding their own in this environment.

Labels: data, research
1 Comments:
Geez, Gawker sure is way more "Folio" and lots less "Us Weekly" lately. Between this and posting about the sell-through rates for the Britney issue of the Atlantic last week? Colour me slightly confused, but enlightened.
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