Manitoba launches magazine support program

The government of Manitoba has launched a magazine support program for the first time, one which may give qualifying titles up to $15,000 in project support. The program, from the ministry of culture, heritage, tourism and sport,is to assist Manitoba magazine publishers in the areas such as efficiency, productivity, sales and/or over all financial viability, with priority given to projects that are part of a company business plan.

Among the types of projects that could qualify:

• marketing initiatives;
• new technological equipment purchase or upgrades;
• magazine redesign or upgrades;
• professional skills upgrading;
• feasibility studies or research; and
• wages for special temporary staff related to special projects or systems upgrading.
  

Applications will be assessed by a panel of magazine industry peers.

The program will provide up to 50% of eligible costs to a maximum of $15,000, subject to available funds. Application for the first round is August 15, with projects to be completed by March 31, 2009. Successful applicants will be selected on advice from a panel of magazine industry peers. Funding will be provided in two instalments: 75 per cent of total support upon approval of a project; and the balance upon receipt and review of a final report .