Weekend Briefs: MPA reboots website; newspaper-carried mags prosper

According to items in MediaDaily News:

• The Magazine Publishers of America (MPA) have relaunched their website with better search, some social networking bells and whistles and a souped-up membership directory
• Newspaper-delivered magazines in the U.S. are prospering; titles such as the food title Relish and American Profile, both from the Publishing Group of America are doing well and even standbys Parade and USA Weekend are holding steady. PGA is launching a new health and fitness title called Spry this September.

  PGA president Dick Porter said that newspaper-distributed magazines benefit from the immediacy of newspaper content; they accumulate the vast majority of their audience within a very short period, typically less than a week. Porter contrasted that with other monthly consumer magazines, which can take up to three months to accumulate the bulk of their audience.