Thursday, September 04, 2008

Twenty-one pounds of glossy fall fashions

Our appreciation to Folio: magazine's Dylan Stableford (and, probably, some huffing and puffing interns) for this year's compilation of the fall fashion magazine weigh-in. For those who have ever felt the September Vogue should come with its own set of wheels...

[UPDATE: Stableford leafed through these pages and came up with seven things he learned.]


WEIGHT PAGES
ALLURE 1.33 268
COSMO 1.19 288
ELLE 2.84 636
GLAMOUR 1.52 362
HARPER'S BAZAAR 2.38 560
IN STYLE 2.19 486
LUCKY 1.84 382
MARIE CLAIRE 1.39 292
VOGUE 3.74 798
W 3.06 556
TOTAL 21 4,628

5 Comments:

Anonymous Anonymous said...

shouldn't that headline read "Nine-point-five kilos of fall fashions"

6:31 pm  
Anonymous Anonymous said...

Hilarious, and ridiculously wasteful at the same time.

11:05 am  
Anonymous Anonymous said...

To this posting and the box scores:
As these big books stream into Canada and then into waste, we must remember that no foreign title pays any share of the blue box costs. These costs, by law in Ontario as an example, are all shouldered exclusively by Canadian publishers. Of course our publishers support the value of the blue box programs, but they also believe that this situation is unfair to say the very least.
Mark Jamison
Magazines Canada

12:33 pm  
Anonymous Anonymous said...

Aren't there slightly more pressing issues brought up by the deluge of American magazines, and even more so, about the future of printing in general, than quibbling about blue box fees for September fashion mags?

7:27 pm  
Blogger D. B. Scott said...

You're right that there may be other, more pressing issues. But you should give credit that those issues are being addressed aggressively, too by Magazines Canada. And dodging the blue box tax is not only a scam on the part of U.S. publishers, but gives them a competitive advantage...as though they needed one more.

9:37 pm  

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