CDS global teams up with Magazines Canada on national co-op DM promotion campaign

CDS Global, the fulfillment giant, has entered into a multi-year partnership with Magazines Canada in support of the association's highly successful cooperative direct marketing campaign. According to a release, CDS will provide subscription fulfillment for the entire campaign, which represents up to 200 English- and French-language titles in the Buy 2, Get 1 Free promotion.

What's noteworthy is that this means that CDS services, will now be working with some very small titles, in addition to larger magazines that are its traditional customers. Almost every CDS client in Canada in a member of Magazines Canada.

The cooperative direct marketing campaign distributes approximately 1 million pieces – including up to 300,000 by direct mail – to households across the country. Last year's campaign generated 11,161 subscriptions and pay-up rates of over 91 percent.This year's campaign is expected to generate 12,250 subscriptions from 4,100 respondents from January to March, with 2,050 coming in by mail, 410 by phone and 1,640 via the Internet.

“By working cooperatively as an industry, we achieve notable successes and efficiencies,” says Barbara Bates, Magazines Canada’s director of Circulation Marketing.

“CDS Global is delighted to have the opportunity to work with Magazines Canada – on behalf of all participating Canadian magazines – to help streamline the flow of information and build on the success of this important marketing campaign,” says Scott Bullock, vice president of Sales & Marketing for CDS Global in Canada.

CDS Global (which advertises on this blog) maintains offices in Markham and Montreal; the company is headquartered in Des Moines, Iowa, with facilities in Arizona, New York, Pennsylvania, Australia, Canada and the United Kingdom.
Learn more at or at www.cds-global.com.

Magazines Canada's membership accounts for over 90 percent of all Canadian magazines circulated in both official languages.