Former Esquire cover guru decries electronic cover "gimmick"
Recently, Esquire magazine published a battery driven "electronic" cover that caused some buzz, but only a few ripples in the business. Now, legendary Esquire art director George Lois (1962-72) has waded in with a video interview with Ad Age, decrying the "silly gimmick".
posted by D. B. Scott at
11:30 am
1 Comments:
Here an amusing short video labeled “I couldn't resist ripping apart the Esquire cover to peek at the tech.... so here's a video of it in action, and how it works underneath all that paper!”
http://vimeo.com/1783461
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