We knew that! Magazines beat TV and online in return-on-investment

A new study of ROI in magazine advertising found that magazines influence people more than TV or online media at two critical junctures: familiarizing people with brands; and forming an intent to purchase. The study by Marketing Evolution is reported in MediaDaily News, and is a compilation of 38 different studies, most focussing on big advertising categories like automotive, entertainment, electronics and pharmaceuticals.

Magazines were found to be almost twice as effective as both TV and online in the number of people reached per $1,000 of investment. And in terms of purchase intent, magazines were 45% higher than TV and 77% higher than online.