Canadian firms win big at custom publishing awards

Custom publishing has a different vocabulary to reflect its goals. Hence its awards reflect those goals, with categories that other magazine awards wouldn't use (e.g. best achievement of corporate objectives; proof of return on investment). Still, in this major, growing, marketing industry, Canadian publishing expertise is making major waves.

Last week, the Custom Publishing Council's "Pearl awards" were made in a presentation at the Rainbow Room in New York City. And Redwood Custom Communications, Spafax Ltd., Transcontinental Custom Publishing and Rogers Publishing Ltd. scored in a number of categories:

DESIGN
Best Opening Spread | More Than 250,000
Silver: Zoom-Zoom, Redwood Custom Communications (Mazda Canada Inc.)

Best Overall | More than 250,000
Silver: Pure Canada, Spafax Canada (Canadian Tourism Commission)
Bronze: Shine, Transcontinental Custom Communications (Dove/Unilever)

Best New Magazine
Bronze: Seasons, Redwood Custom Communications (Ridgetop Communications, LLC)

Best New Newsletter
Silver: RED, Rogers Publishing, Ltd. (RCI)

Best Special Issue
Bronze: Endless Vacation, Story Worldwide (RCI)

Best Use of Photography | 50,000 - 250,000
Silver: EnRoute, Spafax (Air Canada)

Best Use of Photography | More than 250,000
Bronze: Rouge, Javelin Custom Publishing* (Procter & Gamble)

Best Use of Illustration | More Than 250,000
Bronze: New Outlook, Redwood Custom Communications (Sears Canada Inc.)

DIGITAL
Best E-Newsletter
Gold: On Air, Spafax Canada (Air Canada)

EDITORIAL
Best Feature Article/Package |More Than 250,000
Gold: Look Good Feel Better, Transcontinental Custom Communications (The Canadian Cosmetic, Toiletry and Fragrance Association Foundation)

Best Overall More Than 250,000
Gold: Acura Style, Javelin Custom Publishing (American Honda Motor Company Inc.)
Bronze: Pure Canada, Spafax Canada (Canadian Tourism Commission)

Best New Magazine
Silver: Mobile, Spafax Canada (Bell Mobility)

Best Tie-in with Corporate Integrated Marketing Campaign
Silver: Shine, Transcontinental Custom Communications (Dove/Unilever)

STRATEGY
Best Achievement of Corporate Objectives | B2C
Bronze: Look Good Feel Better, Transcontinental Custom Communications (The Canadian Cosmetic, Toiletry and Fragrance Association Foundation)

Proof of Return on Investment
Silver: Mobile, Spafax Canada (Bell Mobility)

Best Launch or Relaunch | B2C
Silver: Show** Magazine, Spafax Canada (Bell TV)

*Javelin Custom Publishing is a differently branded division of Redwood.
**It was just announced last week that Show is being discontinued.