Reader's Digest Association creating multimedia platform aimed at Christians

Reader's Digest Association is entering into a joint venture to produce "an inspirational multimedia platform" aimed at a Christian audience, including a magazine, DVDs and a "Facebook for Christians", according to a story carried by Folio:. RDA called it the "most important and far reaching ventures ever" for the company.

The new venture will roll out beginning in February, in partnership with Dr. Rick Warren, pastor of Saddleback Church in Lake Forest, California and the author of the best-selling book "Purpose Driven Life."

Mary Berner, who has made many changes since taking over as president and CEO of RDA (including suggesting changing the company's name) said the venture was "an expression of our vision for the company's future...Platforms are things that we excel in: magazine creation and publishing, and, increasingly, digital media."