Quote, unquote: What magazines haven't learned

I’ve long believed that magazines should have great potential online because they already have communities of shared interest. And though magazines still - today - have franchises and value in print, it would be foolish, even suicidal to ignore other media already overtaken by the internet tidal wave. Music drowned. TV learned from that and started streaming online. Newspapers are going down for the third and last time. Magazines haven’t learned from that. The glossy monthlies may think they’re safe because they’re glossy but Time Magazine used to be huge and now it’s so thin I could use it to cut cheese. The weeklies, with their high costs and general interests, are dying just behind newspapers. Will the monthlies be next? I wouldn’t gamble against it, as some magazine publishers are doing.

-- Jeff Jarvis, a blogger (Buzz Machine) and Guardian columnist, responding to a statement by Conde Nast that the web is not a priority.