Quote, unquote: sheltering from the storm

The only real pattern I see is business at its most basic: In a downturn, there's only room for the category leaders; the fringes fall away fast. And the more diversified your business is, the less you're about one thing, the better you'll weather the storm.

-- Kate Kelly Smith, vice president and publisher of Hearst's House Beautiful, quoted in a story in Folio: about "diverse" shelter magazines doing better than "one style" titles.