We're BAACCKK! This time mygazines.com promises to get it right

Those who have followed the tortuous, occasionally hilarious, path of mygazines.com, the pirate magazine file-sharing site that was effectively stomped on by the full force of the magazine industry on several continents, will be interested to read an interview with the new team that is promoting an above-board version.

Ontario-based founder and CEO Darren Budd acknowledges his errors:

Bottom line is, we didn’t handle it right. We had a great technical idea, we had a very good site that could be good for the industry, but we didn’t handle it properly, and the way we’re approaching it now, we’ve brought on people who are experts in their field, who know the industry a lot better than we do. And we can stick to what we’re good at, which is vision and technical, and not try to be PR people.

At the end of the day, you can blame anybody you want. We took bad advice and followed it, and I will take responsibility for it.

He says that, with the help of Yoav Schwartz, a former Microsoft manager originally from Israel (now Mygazines’ head of programming) and Pierre Bisaillon - who set up digital magazine company ZMags Inc in North America as a franchise of Danish-based Danish-based Zmags ApS - to be Mygazines’ “VP, Corporate and Business Development”, the idea will fly.