Wednesday, February 18, 2009

Forestry magazine felled by economy

The Edge Forest Business Magazine is folding, after 17 years covering Western Canada’s forest products industry. According to a story in the Edmonton Journal, the reason is the same economic woes that closed mills. Forest-industry suppliers were its main advertisers and they had cut back.

Publisher David Holehouse of Media Match West Communications Inc. said: “The cost of printing and mailing a magazine is quite substantial and it takes a lot of money to cover that and then you have to cover staff and all of the overhead.The cash flow just wasn’t there to cover all of that.”

Published nine times a year, the Edmonton-based magazine (June issue shown) had three staff, who have been laid off. Holehouse held out some hope for the magazine to come back in some online form.

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