Monday, March 09, 2009

Maclean's partners for content with travel industry site

Maclean's magazine and Macleans.ca have partnered with travel industry site TakeOffeh.com, which will provide content for the newly launched Maclean's travel section.
"Our concept is based on giving consumers candid, unapologetic travel content, to help them navigate through a very competitive marketplace" explains co-founder Nina Slawek in a release. Her partner Suzanne Christie, says she's not afraid to tell it like it is. "Years of working in travel has shown me that consumers are tired of being "sold". They want to understand how it all works".

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