Quote, unquote: on re-scaling and charging more

The simple answer is the worldwide web has become the biggest challenge for the printed page. Content is virtually free for the taking on millions of Web sites. And with the web you get instant information whether it is the weather, recipes, scores, or stock quotes. It is an amazing time in the history of media. Magazines have to re-scale their circulation but charge more for those who want it. Magazines have to find ways to become portable in allowing their content to be available with numerous delivery systems. ESPN is a great example of branching out their edit content to meet the user/viewer/reader needs.

-- William Kupper, Jr., former president and CEO of the BusinessWeek group, quoted in an interview on the Brown & White blog.