Thursday, April 30, 2009

Bobbi magazine closed

What if they stopped publishing a magazine and nobody noticed? The magazine Bobbi has suspended publication, according to a story in Masthead, but in fact the last issue actually reaching the end user was fall 2008. The reason given for the closure (which has been characterized as a suspension): lack of advertising support. While the winter 2009 issue was readied for printing, the company held off pending the recovery of the economy, said Nash Gangli, a company director.

The quarterly,launched in 2006, was aimed at young women and was positioned as the opposite number of UMM (Urban Male Magazine) published by the same company, UMM Inc. At the time of its launch, publisher Abbis Mahmoud claimed it was "the first complete lifestyle and fashion magazine" for Canadian women 17-34.

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