Publishers of Driven to create custom pub for XM satellite radio listeners

Auto Journal Inc., the publishers of DRIVEN magazine and Auto Journal, have announced that they are launching a new, quarterly custom publication to be delivered to subscribers to XM Canada satellite radio.

The first issue will be published June 22 and go to 80,000 XM Canada subscribers across Canada.

“This is exactly what our subscribers have been looking for: a way to link their listening experience with some in-depth information about what they are listening to,” said Scott Williams, Director of Automotive at XM Canada.

Editor of the new publication will be Jen Horsey (above, right),working closely with Auto Journal’s editorial director, Gary Butler. Horsey has worked for The Canadian Press, ESPN, and custom publications Rev magazine and Honda: The Magazine.