alive Magazine partners with in-store digital media system

alive Magazine, the natural health publication based in Vancouver, has partnered with Planet-Tek systems to provide content and advertising sales for in-store digital signage in Whole Food Markets and other natural health retail locations.

According to a press release, the digital system is called The Marketplace Station and will feature short video or "condensed full-motion segments" on topics like nutrition, health, environment and holistic issues.

The partners in the new venture claim that the combination of print, online and digital in-store media will reach a monthly audience of 1 million consumers.

Raji Kalra, Managing Director of The Marketplace Station said:

"The ultimate benefactor of the partnership will not only be the marketer but also the consumer who can read about new product trends through alive platforms before coming to the store and now have it further addressed at retail through The Marketplace Station."

Alex Karch, Marketing Manager, alive Magazine said:

"alive has evolved to become more than just a magazine publisher, but rather a content provider. In today's digital era, marketers are looking for an efficient approach to communicate campaigns at every consumer touchpoint. Digital signage technology allows us to take an integrated approach to adapt creative content to reach the target audience across all of these platforms."

alive Magazine has been published for 34 years. The print magazine claims 200,000 average paid circulation per month and 560,000 readers (2.8 readers per copy).