Success is all about engaging the audience

Here's a really good example of how small, specialty magazines can engage with their audiences by writing about them and the things that matter to them.

Small Farm Canada has a cover feature on "community shared agriculture" -- you know, the services whereby you subscribe to a basket of miscellaneous produce throughout the growing season. One of the farmers featured was that of Jen (right) and Derek Campbell of Prince Edward Island. The engagement part is demonstrated by a posting on their blog:

Today in the mail arrived Small Farm Canada magazine. Its a great little magazine that focuses on small farm related issues throughout Canada. I had been contacted last fall about doing an interview in regards to our CSA program. It seems I've finally made it into the magazine, the biggest surprise was my picture being included on the front page. The online article is a little bit different but have a read if you've got a few minutes. The article talks about operating a CSA from four different Canada farmer perspectives. Happy Reading!!

That's the kind of reader satisfaction and involvement that can't be bought; it has to be earned.