Misery loves company in Q1 ad sales

Everybody in the U.S. has been a loser in ad spending in the first quarter of 2009, according to data by the tracking firm Nielsen.

According to a post by paidContent.org some sellers, whether in traditional media or online, are being punished more than others.

(The Nielsen report only tracks internet display advertising, but that figure is nevertheless in line with other recent findings on the internet advertising market. The Interactive Advertising Bureau says online advertising spending was down 5 percent during the first quarter, while Bernstein Research says it was down 4.1 percent.)