Thursday, July 23, 2009

Five ways to green your magazine

Bruce Jensen, group vice president of sales for Transcontinental Printing’s magazine, book & catalogue group, has a brief, commonsensical article for Folio: on "greening" the way magazines do business, written from a printer's perspective.

I say common sense, because most publishers may know the following things, but don't always insist on doing them.
  • Use low-volatility inks and coatings and go easy on ink coverage
  • Use paper that has resulted from environmentally responsible forestry and manufacturing processes.
  • Manage retail distribution and, working with distributors, adjust order levels (this is sometimes easier said than done).
  • Use good list hygiene and co-mailing to avoid undeliverable copies and mailing inefficiency.
  • Use digital workflow to eliminate redundant proofing and deliveries.

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