Five ways to green your magazine

Bruce Jensen, group vice president of sales for Transcontinental Printing’s magazine, book & catalogue group, has a brief, commonsensical article for Folio: on "greening" the way magazines do business, written from a printer's perspective.

I say common sense, because most publishers may know the following things, but don't always insist on doing them.

• Use low-volatility inks and coatings and go easy on ink coverage
• Use paper that has resulted from environmentally responsible forestry and manufacturing processes.
• Manage retail distribution and, working with distributors, adjust order levels (this is sometimes easier said than done).
• Use good list hygiene and co-mailing to avoid undeliverable copies and mailing inefficiency.
• Use digital workflow to eliminate redundant proofing and deliveries.