From leather to spaghetti, printer offers "peel and sniff" print ads

Scent strips have been ubiquitous in recent years, particularly featuring perfumes in fashion-related magazines, for both men and women. Now, according to a story in Media in Canada, however, magazine printer Quebecor World is rolling out a "peel and sniff" technology called 'Flexappeal' that aims to involve consumers with scented print ads.

"Certainly peel has been used in the marketplace - a lot of the peel and sniff on perfumes and stuff like that," says Ron Myers, marketing director, Quebecor World, Marketing Solutions Group. What's different now is that the printer offers more than 160 scent offerings, from leather to spaghetti. The execution ranges in size from 2 to 10.75 inches.