Quote, unquote: the lure of substance

“I think our success is an indication that there’s a cultural shift toward substance that can benefit magazines that write substantively about the subjects shaping our lives and futures. Perhaps more importantly, it’s an indication that strong ideas can still find a market.”

-- Jay Lauf, publisher of The Atlantic, speculating about why the magazine's July-August "Ideas" issue increased revenue by 36% over last year, pullling in the most ad revenue of any issue in the magazine's history. Online, the associated special report boosted June ad sales by 8% and so far in July, by 50%.