Magazines Canada launches ad portal to automate workflows

Magazines Canada has launched AdDirect™, a free, web-based ad preflighting and delivery portal that will help to automate workflow and ad handling for advertisers and advertising agencies. The new portal is powered by SendMyAd.

AdDirect™ automatically validates ad files against Magazines Canada and publishers’ specifications and instantly delivers them to any participating title. Plus senders receive an automatic digital receipt providing assurance that the ad has been received.

"Ad portals are the next logical step towards workflow automation,” says Gary Garland, Executive Director, Advertising Services at Magazines Canada. "With AdDirect™, agencies and advertisers can now easily and immediately upload, check and send ads with confidence that their files are print-ready. You can even deliver files to multiple participating publishers with just one upload."

Advertisers and agencies have been invited to join a free live webinar (registration required) to view how the system works and ask questions Tuesday, September 8, 2009 at 1 p.m.

A demo of the SendMyAd system is available and interested agencies and advertisers can set up an account and start submitting ads immediately.