B2B association American Business Media reinvents itself

Networking and education are top priorities for a new strategic plan unveiled by American Business Media (ABM), the business-to-business magazine trade association. It is pursuing that, plus government policy and industry standards, research for member publishers and research to provide data for advertisers, according to a report in MediaDailyNews. It will also pursue new partnerships with other trade associations, more regional events, and new digital resources.

The two research initiatives will serve related functions. The first -- "research to know" -- will roll out new data-delivery tools to provide users with real-time business intelligence, including restructuring the Business Information Network reports. The second, "research to show," aims to provide publishers with data that demonstrates the effectiveness of B2B publications and digital assets as advertising platforms.