Quote, unquote: Chasing traffic every minute
“Not only do you have to become a daily, you have to become an hourly or a minutely if you're going to get the kind of traffic that's going to make you competitive.”-- Toronto Life magazine editor-in-chief Sarah Fulford, quoted in a long article about the future of the magazine industry in the Globe and Mail.
Labels: quote
posted by D. B. Scott at
12:21 am
4 Comments:
And in the case of Toronto Life, it would help to have a half-decent cover design once in awhile to spike sales.
...or a decent editor-in-chief who didn't use the same stock of bored, yuppy writers complaining about not getting enough cheese on their pizza at Terroni.
LMAO @ john!
There is only so much news/gossip. Overlap attrition is inevitable. Better to find a quality way to justify your existence. Numbers have become liars.
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