Friday, March 26, 2010

Overhauled, rebranded Canada's History magazine offers readers digital "try before you buy"

As a promotion of its redesign, rebranding (from The Beaver) and overhaul of its website, Canada's History magazine is making a "try before you buy" offer, making available a free digital sample issue to potential subscribers, for a limited time.  The offer is made possible  since the magazine has become part of Digital Newsstand, a joint venture between Magazines Canada and the digital services provider Zinio.

The new website and rebranded magazine was unveiled last night at a reception in Toronto.

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posted by D. B. Scott at 1:34 pm

3 Comments:

Anonymous Anonymous said...

how boring. i loved the old name

4:18 pm  
Anonymous Anonymous said...

Me too. I know the old name wasn't clear that it was a history magazine but Canada's History sounds like a class you have to take in high school. It's so uninspired that you can only assume the content is exactly dull and dry.

5:58 pm  
Blogger D. B. Scott said...

It seems odd that this particular magazine branding change attracts such criticism (these are not the first).

We have many magazines that have prosaic flags, like Canadian Geographic, Canadian Screenwriter, Canadian Home Trends, Canadian Aviator, Canadian Dimension, Canadian Stories, Canadian Thoroughbred and so on. My understanding is that Canadian readers respond well to magazines that carry the Canada or Canadian tagline.

However, since it is highly unlikely (indeed, no chance at all) that the name change is going to be reversed, I think we will close off this comment thread.

6:19 pm  

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