RD recipes sites dominate

There is an apparently ravenous appetite for recipes, according to online data from Reader's Digest's Allrecipes.ca and its French counterpart Allrecipes.qc.ca. February data shows that the sites dominated with over 1.7 million unique visitors, about 30% of whom are women 18-49. Each visitor spends an average of 8.4 minutes on the site and views 13 pages, according to a company release. The site is exclusively sponsored by Kraft Canada.