New women's ethnic magazine Souche aimed at recognizing "the reality of Quebec"

A new French magazine for ethnic women 25 to 40 in Quebec is being launched today. Souche features the Algerian singer Thalie on its cover. 

The magazine will be published six times a year and distributed in major French speaking cities such as Ottawa, Gatineau and greater Montreal.

The editor, Carla Beauvais, says there has to date not been an equivalent in Quebec to titles like Essence (aimed at black women) in the U.S. 

And, while she says she is regular reader of Elle Quebec and Chatelaine and Vita, few of them use models of colour or talk about the particular challenges of skin and hair.The magazine will feature serious articles on such things as the cultural scene in Haiti as well as more traditional health, fitness and lifestyle content found in established titles. 

"I think Souche is an incredible opportunity to offer more women the opportunity to [engage with] the pages of a magazine, without having to obtain U.S. or European magazines. Although these magazines are very interesting, they do not represent and does not cover the reality of Quebec. We are fortunate to live in a society where diversity is a rich and our mandate is to develop, "Beauvais says in a release. 

The launch party for the magazine is on April 28 at 6 p.m. at the Jello Bar in Montreal.