Magazine world view:Digital Macy's; ads pick up; SI prototype II; Zoo in 3D

• Macy's ad gets digital ad play (Mediaweek) 
• Following bankruptcy, Source Interlink 'looking for a turnaround' (Folio:)
• Rafat Ali to leave paidContent (paidContent)
• Ad firms say business picking up (Mediaweek) 
• Search and banners lead online ad spend forecast (MediaPost) 
• Another Sports Illustrated digital prototype shows off HTML5’s power (Folio:) 
• Acquisition triggers major editorial changes at Forbes (Audience Development) 
• The Times: compact paper, broadsheet website (Guardian) 
• Lads' mag Zoo to go 3D (Guardian)