Monocle magazine editor Tyler Brûlé is clicked in by his staff as a media powerhouse

It's not clear what the story is here, whether it's about the fundamental silliness of online reader polls (I know, Canadian Magazines has one) or the loyalty and industry of Canadian expat, Monocle magazine founder and former Wallpaper editor Tyler Brûlé's staff in London.

The Guardian, which reported the story, was seeking a "reader's choice" list for the annual MediaGuardian 100, a sort of thermometer of media power. And suddenly, in the last 30 minutes of the poll, 160 votes came in that put Brûlé at the top, pipping Doctor Who showrunner Steve Moffat at the post. Suspiciously, the votes all came from the same IP address, which coincided with Brule's publishing group Winkreative.

Apparently there was no restriction on multiple voting on the Guardian site. So it's not exactly Brûlégate.

Emily Smith, the Monocle press officer who sent out a link to her colleagues urging them to support their boss, said the late surge was down to staff not knowing about the poll until just before voting closed.

"As soon as we found out Tyler was on the list, we all wanted him to win. I sent out a link to everyone saying we'd love to see Tyler in this," she said. Smith said she only voted once.